Social Media Specialist

Qualifications & Competencies

- Bachelor's degree in journalism, communications, marketing, or a related field.

- 2-3 years of experience in social media management, marketing, or a related field.

- 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.

- Proven portfolio of work in Social Media Marketing or as a Digital Media Specialist.

- Strong writing and communication skills.

Responsibilities

- Manage the company's presence on various social media platforms (Facebook, Instagram, Tiktok, LinkedIn, etc.).

- Create, schedule, and publish engaging content in line with our brand and marketing strategy.

- Respond promptly and professionally to customer comments, messages, and concerns on social media.

- Utilize social media analytics tools to track and improve content performance, identify trends, and optimize our social media strategy.

- Collaborate with the marketing team to align social media campaigns with other marketing efforts.

- Conduct competitive analysis to monitor industry trends and inform our social media strategy.

- Promote our social media platforms with unique marketing.

Requirements

- Minimum HSC.

- Familiarity with graphic design tools like Canva or photoshop etc.

- Knowledge and previous experience in the Tourism Industry.

- Strong written and verbal communication skills.

- In-depth understanding of various social media platforms and their best practices.

- Ability to work independently and manage multiple tasks and projects simultaneously.

- Experience in creating visually appealing social media content.

- Experience using social media analytics tools to track and enhance performance.