Brand Manager

Skills Needed

Analytical skills and attention to detail.
An understanding of trends and an ability to respond to customers' wishes.
Creativity and an ability to produce innovative and original ideas.
Team working skills.
The ability to manage and allocate budgets.
Written and verbal communication skills.
strong written or verbal abilities so that their feedback can flow effectively throughout the organization

Responsibility

Brand managers are responsible for making sure that branding is consistent across advertising and campaigns.
Brand managers work to ensure that a brand remains recognizable, up-to-date, and exciting to customers.
Brand managers plan ways to promote – and change the public perception of – brands.

Qualifications

Bachelor's degree in marketing or a related field. Expertise in marketing areas like market research and brand strategy.
MBA with marketing specialization (not always required, but helpful to have).
At least 8 years of professional marketing-related experience.