Digital Intelligence Analyst

Job Description

• Responsible for building out digital analytics reporting, generating insight and identifying key journey friction points through data. • Using data and insight to build out proactive recommendations for the business to improve ROI and working with the stakeholders to get the most value from the insight. • Using digital analytics to support improving across customer experience and optimising conversion • Proficient in web analytics and supporting to train super users and rolling out a self-serve model. • Advocate for all digital analytics, championing the tools throughout the business by maintaining strong relationships across the organization • Proactively look for areas of opportunity including key customer journeys • Strategic analysis to drive decisions focused on marketing performance and budget planning. • Accountable for analysis and trend monitoring work with various teams across the business to tackle changes or suggest enhancements to improve the user experience.

Qualifications

• Ideally a BS/BA in Mathematics, digital marketing, Operations Science, Economics, or IT or equivalent level of achievement through experience. • Experience in a digital analytics and data infrastructure role. • Extensive experience/use of advanced Adobe or Google Analytics and digital marketing tools such as Double Click, Facebook, AppNexus • Understanding of database algorithms, digital data modelling, consuming media agency data and advance know of Google algorithms • A passion for finding actionable insights from raw data
• Ability to collate, translate, analyse & present data in a clear manner points for key senior stakeholder • Excellent communication skills both verbal and written • Knowledge in data visualization is mandatory • Enjoys working in a growing and developing environment where they can influence change and make an impact. • Strong commercial focus with the ability to balance risks vs. rewards and to maximize the cost effectiveness and profitability for the business • Proven ability to build strong relationships across diverse stakeholder groups, influencing teams without direct leadership authority

Personal Qualities:

• Demonstrates a sense of passion and pride about own work and inspires colleagues with shared goals whilst promoting environment of achievement. • Establishes a positive and collaborative relationship with all stakeholders • Proven ability to take accountability and ownership for the function. • An ability to educate and become a thought leader of a data driven approach to digital performance. • Exceptional stakeholder management with an ability to identify and prioritise their business goals, build strong relationships and tailor communication to meet needs. • Fosters curiosity which results in new lines of thinking, innovations in relevant technology, original insight and breakthrough ideas for the business. Encourages and challenges others to investigate and explore alternative solutions and ideas.