Qualifications & Competencies
Bachelor's degree or equivalent
knowledge of business and management principles and practices
knowledge of strategic planning
knowledge of human resource management principles and procedures
knowledge of office administrative procedures
proficient in relevant software applications
Roles and Responsibilities
Establishes strategic goals by gathering pertinent business, financial, service, and operations information; identifying and evaluating trends and options; choosing a course of action; defining objectives; evaluating outcomes.
Accomplishes financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Maintains quality service by enforcing quality and customer service standards; analyzing and resolving quality and customer service problems; identifying trends; recommending system improvements.
Contributes to team effort by accomplishing related results as needed.
allocate use of available resources
monitor and assist staff with work progress
evaluate current business processes and systems
plan and implement procedures and systems to maximize operating efficiency
establish and maintain controls
formulate department/unit policies and practices
co-ordinate financial and budget activities for maximum operational efficiency
facilitate the preparation and analysis of reports
review performance data (financial, sales and activity reports) to monitor and measure productivity, goal progress and activity levels
responsible for the achievement of department/division/unit productivity and quality goals
Analyze how our brand is positioned in the market and crystallise targeted consumers insights
Take brand ownership and provide the vision, mission, goals and strategies to match up to
Translate brand strategies into brand plans, brand positioning and go-to-market strategies
Lead creative development and create motivating stimulus to get targeted population to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Coach the team and get the best from everyone
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Oversee marketing and advertising activities to ensure consistency with product line strategy
Monitor product distribution and consumer reactions
Anticipate bottlenecks
Brainstorm new and innovative growth strategies
Align the company around the brand’s direction, choices and tactics
Experience
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